Social Media
Yes, social media management and Facebook advertising are essential for any business. Social media is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand. There are now more than 4.2 billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
Four Key Features of Effective Social Media Management
Strategy
Synchronize
Control
Education

Social media can help you connect with your target audience
It can increase brand awareness and humanize your brand by creating real human connections (a.k.a. Meaningful Relationship Moments) which is one of the key benefits of social media for business. Social media also offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.
- Facebook & Instagram advertising is one of the most important pieces of a company’s strategic development plan. It offers a huge potential offered by a professional Social Media management.
- Traditional advertising is losing ground due to the interactivity offered by the internet. Online advertising is the most targeted form of advertising and it is one of the cheapest forms of advertising.
- You can advertise to people by age, interests, behavior, and location.
- You can literally spend €15 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience