Yes, social media management and Facebook advertising are essential for any business. Social media is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand. There are now more than 4.2 billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
It can increase brand awareness and humanize your brand by creating real human connections (a.k.a. Meaningful Relationship Moments) which is one of the key benefits of social media for business. Social media also offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.